Builds / AI4PMMs
AI4PMMs
One day to turn the AI you already use into real PMM work.
A hands-on workshop for Senior PMMs, team leads, directors and Heads of Product Marketing who already use AI and want it to produce research, positioning, launches and enablement. Built by the team behind PMM101 (120+ alumni, 9.6 average rating).
- When
- Nov 8, 2026, 8:45–16:30
- Where
- Gong, Menachem Begin 13, Ramat Gan
- Seat
- ₪450 · 80% of proceeds to Restart
01 — Agenda
Practical sessions, then hands-on time with feedback in the room.
- 08:45Getting together
- 09:30Opening session
- 10:00The future of AI: what's next for PMMs, with 10X Company
- 11:15Getting practical: how to get Claude to work for you, with Yuval Nadav
- 13:30AI put to work, with Shira Weinberg Harel
- 14:15Building a company brain, with Karen Cohen
- 14:50Hands-on workshop, with 10X Company
- 16:00Beers and cheers
02 — Speakers
Practitioners who use AI in their own jobs right now.
- Noy RubinsteinCo-founder, 10X Company
- Hadar YakirCo-founder, 10X Company
- Alex GreenshpunCo-founder, 10X Company
- Karen CohenVP Revenue Marketing, AppsFlyer
- Yuval NadavAI lecturer & content creator
- Shira Weinberg HarelCEO, Beyond AI
03 — Why
Every PMM uses AI. Few feel it has changed their work.
A prompt here, a summary there, five tools open and none of them talking to each other, while expectations keep climbing. The content that exists is either generic marketing AI, aimed at product managers, or an introduction to tools this audience already uses daily. Almost none of it is built around the PMM job itself.
So Dar Bonn-Eckhaus, Liron Kassner and I built the day we wanted to attend: real PMM work, practitioners showing what they actually do, and enough hands-on time to leave with something that works, including how to get a whole team using it.
It runs under Give & Tech, with 10X Company and Gong. 80% of proceeds go to Restart, which helps wounded IDF veterans rebuild their lives after physical or emotional trauma; the rest covers catering and Give & Tech's costs.