Aviv thinks fast, moves fast, and executes with clarity and creativity
It's rare to come across someone like Aviv. I had the pleasure of managing him during his time as a PMM at Fiverr, where he owned a very strategic domain in our B2B unit. Beyond his sharp mind and professional drive, what really sets him apart is his heart. He genuinely cares about his teammates, lifts those around him, and has that rare ability to win people over just by being himself.
Aviv embodies the spirit of creating solutions if none are found
I've known Aviv for over a year during our collaboration on crafting a one-of-a-kind Product Marketing course for aspiring PMMs, entirely voluntarily. Aviv embodies the spirit of creating solutions if none are found. His creativity, out-of-the-box thinking, and collaborative nature make working with him a fantastic experience! There is no doubt he will be an asset to any team he joins.
Sees a gap and goes after it without waiting to be asked
Aviv is the kind of PMM who sees a gap and goes after it without waiting to be asked. At Lusha he built a PMM hub — an AI-powered workspace that brings partner and competitor research and market trends together and flags what's worth acting on. He tore down the competitors and wrote a sharper story for Lusha. He's curious, he'll tell you when the numbers don't add up, and I'd gladly work with him again.
Rare mix of strategic thinking and hands-on execution
Aviv just gets product marketing. I've seen him lead research and competitive projects that cut through the noise and actually helped clients make smarter moves. He's curious, sharp, and unafraid to ask the tough questions that move a project forward. There is no fluff or ego, just clear thinking and solid work. If I were building a PMM team, I'd want someone like Aviv in the room.
Creative thinking, attention to detail, and ability to execute marketing campaigns
As a PMM, Aviv brought fresh ideas and a clear, strategic approach to our marketing efforts, quickly understood our mission and helped us communicate it in a way that resonated with our audience. His creative thinking, attention to detail, and ability to execute marketing campaigns that drive real engagement have been invaluable to the success of our program.
Brings a proactive and innovative approach to everything he does
Aviv brings a proactive and innovative approach to everything he does. I had the pleasure of working with him, and he is an exceptional team player, always willing to help and support the team with a fun and positive attitude, and ensuring smooth collaboration among all members. In today's fast-evolving environment, it's important to be familiar with trends and new tools, which Aviv excels at.
Reliable, hard working, detail oriented, and genuine
Aviv and I worked together on a marketing campaign to augment a startup's capital raise. It was a huge relief to have him around! Aviv is reliable, hard working, detail oriented, and genuine. He took the initiative to build out a customized process-flow which allowed him to track and analyze data insights. He always showed up to work with a smile and his sense of humor.
