Aviv Braun
Founder of PMM101 & PMM Collective
Product Marketing Manager
MBA
It’s rare to come across someone like Aviv. I had the pleasure of managing him during his time as a PMM at Fiverr, where he owned a very strategic domain in our B2B unit. Beyond his sharp mind and professional drive, what really sets him apart is his heart. He genuinely cares about his teammates, lifts those around him, and has that rare ability to win people over just by being himself.
I've known Aviv for over a year during our collaboration on crafting a one-of-a-kind Product Marketing course for aspiring PMMs, entirely voluntarily. Aviv embodies the spirit of creating solutions if none are found. His creativity, out-of-the-box thinking, and collaborative nature make working with him a fantastic experience! There is no doubt he will be an asset to any team he joins.
Aviv just gets product marketing. I’ve seen him lead research and competitive projects that cut through the noise and actually helped clients make smarter moves. He’s curious, sharp, and unafraid to ask the tough questions that move a project forward. There is no fluff or ego, just clear thinking and solid work. If I were building a PMM team, I’d want someone like Aviv in the room.
As a PMM, Aviv brought fresh ideas and a clear, strategic approach to our marketing efforts, quickly understood our mission and helped us communicate it in a way that resonated with our audience. His creative thinking, attention to detail, and ability to execute marketing campaigns that drive real engagement have been invaluable to the success of our program.
Join My Product Marketing Programs
My Core Skills
Messaging & Positioning
Crafting compelling narratives, messaging, and copy that resonate with users and drive bottom-line results.
Market Research
Analyzing competitors, market trends, and interviews to refine strategy.
Strategy & GTM
Developing go-to-market strategies, aligning teams, and executing impactful product launches.
Data & A/B Testing
Running A/B tests, leveraging analytics, and optimizing performance with data-driven insights.
Work Timeline
2025 - Current
< Fiverr > |
Product Marketing Manager
- Leading product marketing efforts for Fiverr’s premium B2B offering, with a focus on go-to-market strategy, positioning, and user adoption.
- Driving cross-functional collaboration to support feature launches and improve buyer engagement across the lifecycle.
- Developing messaging frameworks and segmentation strategies to support targeted campaigns and increase customer retention.
- Partnering with sales and customer success to deliver enablement content and improve conversion throughout the funnel.
- Leveraging customer research and performance insights to inform positioning, optimize campaigns, and guide product decisions.
2024 - 2025
< Bold PMM > |
Product Marketing Manager
- Leading efforts in market research, competitive analysis, and customer segmentation to shape product positioning and messaging.
- Collaborating on the development of marketing strategies and sales enablement content.
- Developing go-to-market strategies to support product launches and adoption.
- Supporting sales teams by delivering tailored materials and competitive insights.
2022 - 2024
< Adcore > |
Senior Marketing Manager
- Spearheaded the go-to-market (GTM) strategy for a B2B/C SaaS product entering a new market, driving growth through targeted segmentation, positioning, and messaging improvements.
- Optimized SEM and social media ad campaigns, resulting in enhanced campaign performance and increased lead generation through data-driven strategies.
- Conducted A/B testing and data analysis to continuously refine campaign performance, improving user acquisition outcomes.
- Created and published digital marketing content, including blog posts that contributed to higher engagement and lead generation.
Volunteering Timeline
2022 - 2025
< Give & Tech > |
Marketing Lead I Product Marketing Manager
- Defined and executed comprehensive marketing strategies focused on user acquisition and market positioning, leveraging market research, messaging, and persona analysis.
- Led cross-functional teams (email, social, and content managers) to optimize campaigns, improving email engagement and boosting website traffic through data analysis, A/B testing, and creative growth initiatives.
- Implemented and created a new company website while taking different target audiences into account.
Portfolio
- All
- Sales Collateral
- Go-To-Market & Storytelling
- Marketing Content & Campaigns
- Market Research & User Insights
- Apps
