B2B Product Marketing

I build the thing your PMM team is missing.

AI tools that speed up research and launches, and a community of 120+ Israeli PMMs I trained myself. The hire who makes the whole team faster, not one more pair of hands.

Grab 20 min: PMM + AI ↗ Open to B2B PMM roles

01 · Builds from zero

0 → 8

Lusha's partner go-to-market, built from nothing to 8 strategic partners.

Founded PMM101, Israel's first product marketing course
7 live AI tools for PMM work, each one open to try

02 · Builds community

120+

Product marketers trained through PMM101, with ~₪250K donated along the way.

The PMM Collective: CMOs and PMM directors speak at its events
AI4PMMs: a one-day AI workshop at Gong, Nov 8, 2026

03 · Moves the number

~11%

Higher conversion among high-value clients in Q1, from Fiverr Pro's first-ever subscription plan.

Fiverr segmentation funnel: a 3-question survey later adopted by product teams
Lusha: a 10K-account partner overlap at 4.6x revenue per account

01 — Proof

Three launches and builds, each with the number it moved.

From Fiverr's B2B unit and Lusha's partnerships team. Open any of them for the problem, what I did, and the result.

~11% B2B PMM · 2024–2025 Took Fiverr Pro's first-ever subscription plan to market Higher conversion among high-value clients in the first quarter, with every target KPI hit.

Problem
Fiverr Pro had never sold a subscription. Its first plan had to land with the platform's highest-value business clients.

What I did
Owned the go-to-market for the plan, end to end.

Result
Every target KPI hit, and ~11% higher conversion among high-value clients in the first quarter.
0 → 8 B2B PMM · 2026 Built Lusha's partner go-to-market from zero 8 strategic partners, and a 10K-account overlap worth 4.6x revenue per account.

Problem
Lusha had no partner go-to-market motion.

What I did
Built the motion from nothing and brought on 8 strategic partners. Along the way I built PMM Hub, an AI workspace that pulls partner and competitor research together and flags what's worth acting on.

Result
A 10K-account overlap with partners at 4.6x revenue per account.
3 Qs B2B PMM · 2024–2025 Turned a quick test into a funnel product teams adopted A 3-question survey that segmented, routed and nurtured every new user automatically.

Problem
New visitors entered the same funnel whatever they had come to Fiverr for.

What I did
Co-led a 3-question survey at the top of the funnel. The answers segmented users automatically, sent each segment to a tailored landing page, and triggered a matching email nurture.

Result
It started as a quick-and-dirty test, drove substantial conversion gains, and was then adopted by product teams across Fiverr.

02 — Builds

I keep building the thing that's missing.

A course when Israel had none, a community for its graduates, a workshop for senior PMMs, and AI tools for the parts of PMM work that eat the week.

PMM101

Israel's first product marketing course, which I founded. Practitioners teach, and the income goes to charity.

120+ trained · ~₪250K donated

About PMM101

The PMM Collective

A community started by PMM101 graduates, with meetups where CMOs and PMM directors speak.

Speakers from monday.com, Yotpo, Lusha, AppsFlyer

About the Collective

AI4PMMs

A one-day, hands-on AI workshop for senior PMMs. Nov 8, 2026 at Gong, Ramat Gan.

80% of proceeds to Restart

About AI4PMMs

AI tools I've built for PMM work

7 live demos

PMM Hub

Problem
First-pass research on partners, competitors and the market was done by hand, one tab at a time.

What I built
A PMM workspace where AI scans do that first pass, then pull partner and competitor research together and flag what's worth acting on.

Result
Built and used at Lusha. Adam Harow, PMM Lead there, called it "an AI-powered marketing brain."

Try the live demo ↗
LaunchPulse AI

Problem
After a launch, sales managers can't see whether the new product is actually helping their reps win.

What I built
A manager command center that ties launch adoption to pipeline coverage, at-risk deals, coachable rep moments and revenue lift.

Try it
Live with sample data: one launch's pipeline coverage, at-risk deals and revenue lift in a single view.

Try the live demo ↗
Foil

Problem
Most positioning dies on its first sales call, because nobody attacked it beforehand. Internal reviews are too polite.

What I built
Five buyer personas (a CFO, a competitor's AE, a technical buyer, an SDR and an analyst) attack your positioning, score each part, and rewrite it with a before/after diff.

Try it
Live with a sample workspace. Paste your own positioning and watch the score move.

Try the live demo ↗

03 — Endorsements

What the people I've worked for say.

“Aviv thinks fast, moves fast, and executes with clarity and creativity.”

It's rare to come across someone like Aviv. I had the pleasure of managing him during his time as a PMM at Fiverr, where he owned a very strategic domain in our B2B unit. Beyond his sharp mind and professional drive, what really sets him apart is his heart. He genuinely cares about his teammates, lifts those around him, and has that rare ability to win people over just by being himself.

David ScebatMarketing Director, Fiverr

“If I were building a PMM team, I'd want someone like Aviv in the room.”

Aviv just gets product marketing. I've seen him lead research and competitive projects that cut through the noise and actually helped clients make smarter moves. He's curious, sharp, and unafraid to ask the tough questions that move a project forward. There is no fluff or ego, just clear thinking and solid work.

Gal KoCEO, BOLD PMM

“The kind of PMM who sees a gap and goes after it without waiting to be asked.”

At Lusha he built a PMM hub — an AI-powered marketing brain that brings partner and competitor research and market trends together and flags what's worth acting on. He tore down the competitors and wrote a sharper story for Lusha. He's curious, he'll tell you when the numbers don't add up, and I'd gladly work with him again.

Adam HarowPMM Lead, Lusha

Read 4 more recommendations

“Aviv embodies the spirit of creating solutions if none are found.”

I've known Aviv for over a year during our collaboration on crafting a one-of-a-kind Product Marketing course for aspiring PMMs, entirely voluntarily. His creativity, out-of-the-box thinking, and collaborative nature make working with him a fantastic experience! There is no doubt he will be an asset to any team he joins.

Dar Bonn EckhausSenior Product Marketing Manager, AppsFlyer

“Creative thinking, attention to detail, and ability to execute marketing campaigns that drive real engagement.”

As a PMM, Aviv brought fresh ideas and a clear, strategic approach to our marketing efforts, quickly understood our mission and helped us communicate it in a way that resonated with our audience. His creative thinking, attention to detail, and ability to execute marketing campaigns that drive real engagement have been invaluable to the success of our program.

Jeni RaitsinHead of Mentoring, Give & Tech

“Brings a proactive and innovative approach to everything he does.”

I had the pleasure of working with him, and he is an exceptional team player, always willing to help and support the team with a fun and positive attitude, and ensuring smooth collaboration among all members. In today's fast-evolving environment, it's important to be familiar with trends and new tools, which Aviv excels at.

Lior AlmkiasHead of Marketing, Adcore

“Reliable, hard working, detail oriented, and genuine.”

Aviv and I worked together on a marketing campaign to augment a startup's capital raise. It was a huge relief to have him around! Aviv is reliable, hard working, detail oriented, and genuine. He took the initiative to build out a customized process-flow which allowed him to track and analyze data insights. He always showed up to work with a smile and his sense of humor.