B2B product marketer. I build what PMM teams run on: AI tools that speed up research and launches, and a community of 120+ Israeli PMMs I trained myself.
From Fiverr's B2B unit and Lusha's partnerships team. Open one for the problem, what I did, and the result.
B2B PMM · 2024–2025
Took Fiverr Pro's first-ever subscription plan to market
Higher conversion among high-value clients in the first quarter, with every target KPI hit.
Problem
Fiverr Pro had never sold a subscription. Its first plan had to land with the platform's highest-value business clients.
What I did
Owned the go-to-market for the plan, end to end.
Result
Every target KPI hit, and ~11% higher conversion among high-value clients in the first quarter.
B2B PMM · 2026
Built Lusha's partner go-to-market from zero
8 strategic partners, and a 10K-account overlap worth 4.6x revenue per account.
Problem
Lusha had no partner go-to-market motion.
What I did
Built the motion from nothing and brought on 8 strategic partners. Along the way I built PMM Hub, an AI workspace that pulls partner and competitor research together and flags what's worth acting on.
Result
A 10K-account overlap with partners at 4.6x revenue per account.
B2B PMM · 2024–2025
Turned a quick test into a funnel product teams adopted
A 3-question survey that segmented, routed and nurtured every new user automatically.
Problem
New visitors entered the same funnel whatever they had come to Fiverr for.
What I did
Co-led a 3-question survey at the top of the funnel. The answers segmented users automatically, sent each segment to a tailored landing page, and triggered a matching email nurture.
Result
It started as a quick-and-dirty test, drove substantial conversion gains, and was then adopted by product teams across Fiverr.
It's rare to come across someone like Aviv. I had the pleasure of managing him during his time as a PMM at Fiverr, where he owned a very strategic domain in our B2B unit. Beyond his sharp mind and professional drive, what really sets him apart is his heart. He genuinely cares about his teammates, lifts those around him, and has that rare ability to win people over just by being himself.
I've known Aviv for over a year during our collaboration on crafting a one-of-a-kind Product Marketing course for aspiring PMMs, entirely voluntarily. Aviv embodies the spirit of creating solutions if none are found. His creativity, out-of-the-box thinking, and collaborative nature make working with him a fantastic experience! There is no doubt he will be an asset to any team he joins.
Aviv is the kind of PMM who sees a gap and goes after it without waiting to be asked. At Lusha he built a PMM hub — an AI-powered marketing brain that brings partner and competitor research and market trends together and flags what's worth acting on. He tore down the competitors and wrote a sharper story for Lusha. He's curious, he'll tell you when the numbers don't add up, and I'd gladly work with him again.
Aviv just gets product marketing. I've seen him lead research and competitive projects that cut through the noise and actually helped clients make smarter moves. He's curious, sharp, and unafraid to ask the tough questions that move a project forward. There is no fluff or ego, just clear thinking and solid work. If I were building a PMM team, I'd want someone like Aviv in the room.
As a PMM, Aviv brought fresh ideas and a clear, strategic approach to our marketing efforts, quickly understood our mission and helped us communicate it in a way that resonated with our audience. His creative thinking, attention to detail, and ability to execute marketing campaigns that drive real engagement have been invaluable to the success of our program.
Aviv brings a proactive and innovative approach to everything he does. I had the pleasure of working with him, and he is an exceptional team player, always willing to help and support the team with a fun and positive attitude, and ensuring smooth collaboration among all members. In today's fast-evolving environment, it's important to be familiar with trends and new tools, which Aviv excels at.
Aviv and I worked together on a marketing campaign to augment a startup's capital raise. It was a huge relief to have him around! Aviv is reliable, hard working, detail oriented, and genuine. He took the initiative to build out a customized process-flow which allowed him to track and analyze data insights. He always showed up to work with a smile and his sense of humor.
PMM101
Israel's leading product marketing course, founded as its first PMM course, with leading professionals teaching others on the road to success and the income donated to charity.
120+ trained · ~₪250K donated
About PMM101
The PMM Collective
A local community for PMMs who want real connections while gaining knowledge and practical tools, a group that keeps evolving.
Speakers from monday.com, Yotpo, Lusha, AppsFlyer
About the Collective
AI4PMMs
A one-day, hands-on AI workshop for experienced product marketers. Nov 8, 2026 at Gong, Ramat Gan, with 80% of proceeds going to Restart.
Built by the PMM101 team · 9.6 average rating
About AI4PMMs
PMM HubTry it ↗
A product marketing workspace covering partner marketing, competitive intelligence, and market research — with AI-assisted scans that do first-pass research automatically instead of by hand.
LaunchPulse AITry it ↗
A sales-enablement "Manager Command Center" built for a product launch — one dashboard showing live pipeline coverage, at-risk deals, coachable rep moments, and the revenue lift (bigger deals, higher win rate, faster close) tied directly to launch adoption.
FoilTry it ↗
A positioning stress-test tool. Five buyer personas (a CFO, a competitor's AE, a technical buyer, an SDR and an industry analyst) attack your positioning, score every component, and rewrite it with a before/after diff so you can watch the score move.
TierlyTry it ↗
A launch-tiering workspace that scores each feature against a rubric, assigns Tier 1, 2 or 3, and generates the matching kit: enablement, launch assets, and a public roadmap entry. The kit keeps updating as product work and beta feedback come in.
GoldilocksTry it ↗
A pricing research and packaging simulator. It runs Van Westendorp price studies, models tier prices and features against buyer segments to show the revenue impact, and turns the result into a recommendation memo with a price-test plan.
Bria CopilotTry it ↗
A Hebrew-language business-operations copilot that watches several business domains at once, auto-generates a weekly AI summary of what needs attention, and answers ad-hoc questions in a chat interface.
MindReaderTry it ↗
An AI tool that turns call transcripts or notes into DISC-style working-style profiles for colleagues and clients, plus an org chart view, to help tailor how you communicate with each person.
“Aviv is reliable, hard working, detail oriented, and genuine.”
“Brings a proactive and innovative approach to everything he does.”
“Rare mix of strategic thinking and hands-on execution.”
“Aviv thinks fast, moves fast, and executes with clarity and creativity.”
“Aviv is the kind of PMM who sees a gap and goes after it without waiting to be asked.”
“Creative thinking, attention to detail, and ability to execute marketing campaigns that drive real engagement.”
“Aviv embodies the spirit of creating solutions if none are found.”
Twenty minutes on PMM and AI. Your questions, my calendar.
Open to B2B PMM roles
