PMM101: Israel's Leading Product Marketing Course
Boost Your Expertise Develop Your Skills Expand Your Knowledge Build Experience Grow Your Network Increase Your Impact |
Designed to equip professionals with real-world skills, hands-on training, and industry-leading expertise. Led by Israel’s top product marketing professionals, this course provides a career-changing experience while making a positive impact.
Since its launch, PMM101 has set the gold standard for practical, industry-driven product marketing education, combining expert-led lectures, hands-on exercises, and networking opportunities.
120+
graduates
90%
of income donated
4th
cohort coming soon
What You’ll Learn
PMM101 equips professionals with hands-on product marketing skills through expert-led sessions, real-world exercises, and collaborative workshops. The program covers everything a PMM needs to know in one course, ensuring participants gain practical, job-ready expertise.
Positioning & Messaging
Go-To-Market (GTM) Strategies
Market Research & AI Insights
Customer Personas & Segmentation
Product Adoption & Retention
Sales Enablement & Collateral
Why Did I Create PMM101?
PMM101 was born out of necessity. When I wanted to break into Product Marketing, no structured courses existed in Israel. I saw that many aspiring PMMs faced the same challenge- struggling to gain industry knowledge, hands-on experience, and a professional network.
So, I built the course I wish had existed. PMM101 is more than a training program – it’s a community where PMMs connect, grow professionally, and gain real, actionable skills that help them advance their careers.