Aviv Braun

Founder of PMM101 & PMM Collective
Product Marketing Manager
MBA

Dar Bonn Eckhaus

Senior Product Marketing Manager

Aviv embodies the spirit of creating solutions if none are found

I've known Aviv for over a year during our collaboration on crafting a one-of-a-kind Product Marketing course for aspiring PMMs, entirely voluntarily. Aviv embodies the spirit of creating solutions if none are found. His creativity, out-of-the-box thinking, and collaborative nature make working with him a fantastic experience! There is no doubt he will be an asset to any team he joins.

Jeni Raitsin

Head of Mentoring

Creative thinking, attention to detail, and ability to execute marketing campaigns

As a PMM, Aviv brought fresh ideas and a clear, strategic approach to our marketing efforts, quickly understood our mission and helped us communicate it in a way that resonated with our audience. His creative thinking, attention to detail, and ability to execute marketing campaigns that drive real engagement have been invaluable to the success of our program.

Lior Almkias

Head of Marketing

Proactive and innovative ... exceptional team player

Aviv is a professional digital marketer who brings a proactive and innovative approach to everything he does. I had the pleasure of working with him, and he is an exceptional team player, always willing to help and support the team. In today's fast-evolving environment, it's important to be familiar with trends and new tools, which Aviv excels at. He is constantly learning and evolving. He will be a great addition to any company he joins.

Sora Lunzer

Senior Consultant

Reliable, hard working, detail oriented, and genuine

Aviv is reliable, hard working, detail oriented, and genuine. He took the initiative to build out a customized process-flow using Monday.com which allowed him to track and analyze data insights. He always showed up to work with a smile and his sense of humor. I truly enjoyed working with him on both a personal and professional level, and recommend him as a company asset!

Join My Product Marketing Programs

PMM 101

Israel’s leading Product Marketing Course was founded as its first PMM course, with leading professionals teaching others on the road to success, with the income being donated to charity.

Learn More

The PMM Collective

A local community for PMMs that want to create real connections while gaining knowledge and practical tools. This is your chance to become part of a group that is constantly evolving.

Learn More

My Core Skills

Storytelling

Crafting compelling narratives, messaging, and copy that resonate with users and drive engagement.

Market Research

Analyzing competitors, market trends, and interviews to refine positioning and strategy.

Strategy & GTM

Developing go-to-market strategies, aligning teams, and executing impactful product launches.

Data & A/B Testing

Running A/B tests, leveraging analytics, and optimizing performance with data-driven insights.

Work Timeline

2024 - Current

< Bold PMM > |

Product Marketing Manager

Leading efforts in market research, competitive analysis, and customer segmentation to shape product positioning and messaging.
Collaborating on the development of marketing strategies and sales enablement content.
Developing go-to-market strategies to support product launches and adoption.
Supporting sales teams by delivering tailored materials and competitive insights.

2022 - 2024

< Adcore > |

Senior Marketing Manager

Spearheaded the go-to-market (GTM) strategy for a B2B/C SaaS product entering a new market, driving growth through targeted segmentation, positioning, and messaging improvements.
Optimized SEM and social media ad campaigns, resulting in enhanced campaign performance and increased lead generation through data-driven strategies.
Conducted A/B testing and data analysis to continuously refine campaign performance, improving user acquisition outcomes.
Created and published digital marketing content, including blog posts that contributed to higher engagement and lead generation.

2021 - 2022

< Fluenzy > |

Marketing Operations Manager

Was in charge of developing and executing marketing initiatives, handling materials and schedules.
Managed marketing projects in collaboration with Ynet, TheMarker, Calcalist, and Channel 13 while handling messaging and content, analyzing data, and creating insights.
Implemented and created a new company website while taking different target audiences into account.