The PMM Collective
A local community for PMMs – real connections, practical tools, and it keeps growing.
Speakers from monday.com, Yotpo, Lusha, AppsFlyer
About the Collective
Programs PMM101
PMM101
Israel's first product marketing course, taught by people doing the job.
I founded PMM101 in 2023 because no structured PMM course existed in Israel. Lecturers are working product marketers and leaders, and the income goes to charity through Give & Tech.
- Trained
- 120+ product marketers
- Donated
- ~₪250K
- Cohorts
- 3 since 2023
- Positioning & messaging
- Go-to-market strategy
- Market research & AI insights
- Customer personas & segmentation
- Product adoption & retention
- Sales enablement & collateral
When I wanted to break into product marketing, there was no structured course in Israel. Many aspiring PMMs faced the same problem: no way to gain industry knowledge, hands-on experience and a professional network at the same time.
So I built one. PMM101 became more than a training program: its graduates went on to start The PMM Collective, and the same team now runs AI4PMMs.
AI4PMMs
A one-day, hands-on AI workshop for experienced product marketers. Nov 8, 2026 at Gong, Ramat Gan, with 80% of proceeds going to Restart.
Built by the PMM101 team · 9.6 average rating
About AI4PMMs