PMM101
Israel's first product marketing course. Taught by working PMMs, with all income donated to charity.
120+ trained · ~₪250K donated
About PMM101
Programs The PMM Collective
The PMM Collective
A community where product marketers keep learning after the course ends.
Graduates of the first PMM101 cohort started The PMM Collective so PMMs could keep meeting, sharing what works and learning from senior practitioners.
- Started
- 2023, by PMM101 graduates
- Format
- Meetups, talks and workshops
- Speakers from
- monday.com, Yotpo, Lusha, AppsFlyer
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Jun 2025 · monday.com, Tel Aviv
How to be the PMM that drives real impact
Amit Elimelech (RadView), Noy Ben Moyal (monday.com) and Adam Yosilewitz (Lexense) shared how their product marketing made real change inside their companies, followed by roundtables on choosing the initiatives worth backing.
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Sep 2024
Leading without authority
Ayelet Mechany shared frameworks for influencing teams and getting things done without formal management power.
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Jul 2024 · Dizzy Frishdon, Tel Aviv
I'm a PMM, and this is my journey
Three PMMs who came from non-traditional backgrounds shared how they moved into the field, then attendees mapped their own career paths in a hands-on workshop.
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Apr 2024 · online
ChatGPT for PMMs
Mai Bar-Chen (Yotpo) showed how PMMs can use AI for research, messaging and content, with practical ChatGPT tips.
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Sep 2023 · Dizzy Frishdon, Tel Aviv
10 common mistakes PMMs make
Luda Grekov (Lusha) walked through the mistakes product marketers make most, and how to avoid them.
The PMM Collective was founded by graduates of the first PMM101 program who wanted a place to keep learning – expert talks, peer help, and practice on real work.
It's a place where PMMs help each other grow, find career opportunities and pick up skills they can use the next morning.
AI4PMMs
A one-day, hands-on AI workshop for experienced product marketers. Nov 8, 2026 at Gong, Ramat Gan, with 80% of proceeds going to Restart.
Built by the PMM101 team · 9.6 average rating
About AI4PMMs